Our story

👋🏽 Sanjay and Natasha here!

We're a Canadian, transparent, serial, millennial, entrepreneurial couple — PHEW that was a mouth full — that have a business together. You think we’re crazy right, building a life AND business together at the same time… yea we’re both crazy but we’re making it happened and loving it (lol).

We learned about building an online business (eCommerce) the hard way, but we didn’t let that stop us.

We dusted off our shoulders and pushed through the hardships of the eCommerce, or better yet, the side hustle world. None-the-less, here we are 6-years later and still passionate as ever (if not more), with numerous small online businesses such as CurlShoppe. 

Our story started 6-years ago, on SUPER low-budgets, when we say low, we mean it, we started our business with less than $1,000 CAD. The really hard part when we were starting out was finding information and connecting with other entrepreneurs to guide us to bring our ideas to life. High-quality, accessible knowledge is tough to come by in one place, so our mission is to change that for young adults in Canada looking to start their entrepreneurial journeys. We believe education shouldn’t be hard to find, whether or not you’re starting to explore a potential online side hustle or ready to build your empire. 

We were thrilled to see how successful our businesses have grown over the years! Along the way we met many other entrepreneurs who guided us, which led us to an idea... how about we teach 10,000 Canadians youth how to monetize their passion by starting their own business? We know exactly how BOLD it sounds, but we want to make it easy for everyone who has the drive and passion.

We want to guide you through the hustle of entrepreneurship and get paid! We’ll inspire you to envision where you want your business to be and empower you, through our knowledge, to work smarter and get sh*t done, together! We're going to show you just how the Hustl Works.

We will just say this last thing "Life is about believing in yourself and learning to succeed or fail by not learning"

Sanjay Pinnock | BUSINESS MEETS DESIGN

👋🏽 Sanjay here... I am a creative serial entrepreneur, a designer, and a business coach who expands brand awareness through storytelling. I'm used to designing for big corporations, but I apply the same design principles when curating small business brands. Oh, and I can whip up a drop shipping print-on-demand business in no time (kinda my specialty).

Most importantly, I'm a father to two incredible little children. #dadlife — @TheHustlCEO

NATASHA SHEPPARD | BUSINESS MEETS TECH

👋🏽 Natasha here... I guess you can say I’ve always been into making something out of nothing and using technology to help me get there. I would call myself a “serial entrepreneur” since as a kid (and all till now), I always seem to come up with new business ideas. I even made my first REAL business (shoutout CurlShoppe) off of the idea that I cut off all my hair and thought I could make my own hair products (even though I hate science, lol).

That same business now makes 6 figures and still growing 😉
— @TheCurlyCEO

By working together our goal is to break down the barriers stopping aspiring Canadian entrepreneurs from leaping to start their own online business.

The Hustl Works initiative is operated and black-owned by the beautiful couple you just read about a moment ago #blacklivesmatter

Are you ready? Pumped? We’re going to give you a breakdown of how all of this works.

Our 3-step approach to how the Hustl Works (The #LBG Method)

START creating your blueprint for your online business idea and the life you’re going to live. Reignite your entrepreneurial instincts to bring your vision to life and begin creating with your energy: 

[Learn] how to become the entrepreneur who has it all. Let go of the doubt, let go of any prior failures and vibrations that may be making you second guess yourself. All these things are keeping you from all that you desire. Release all that low energy and soul ties that are keeping you in a rut. Soak up all the knowledge you can so you can allow yourself to become entangled with the real you, the entrepreneur you! 

[Build] the business you’ve always wanted to with the skills you built. You can achieve eCommerce mastery and fulfill your destiny of what you were meant to do on this planet. Consider if your natural-born skills were the very thing that could align you to riches which we’re going to help you focus on. 

[Grow] is taking the blueprint you’ve created into action, your soul vibrating on a higher wavelength, and constantly evolving your brand. Learning from prior mistakes, making adjustments, and actually listening to the voice of your business, and the voice of your customer. You ARE your community, so put in the work. Guarantee yourself that you will continue to grow what you’ve built because this is your new reality, the life of an entrepreneur. 

*REPEAT*

eCommerce entrepreneur Coaching

Learn organic methods to start and build your eCommerce Canadian business and sell to over 1000 people a month, even if your audience is at 0!
eCommerce Coaching Call - hustlworks

eCommerce Coaching Call

Regular price $50.00
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Haven't talked to us yet?

Book a free discovery call instead (click here)!

You have questions and we have answers. Ready for your private Zoom call?

Honestly, sometimes you just need to talk to someone and get another opinion (you may already be on the money with your own answer). We can help you get through some of your issues on:

  • Starting your business
  • Deciding on your branding (logo, business name, etc)
  • Dropshipping a product
  • Manufacturing and more...

And it's great when you talk to someone who's been where you are, right now. We've been in those frustrating times, trust us. And if you don't believe us, check out this story on a WTF moment with Shopify (yes, that's seriously what the series is called, WTF = Work Through Failure).




How does it work?

When you book a session with Hustl Works, you'll be prompted with a few questions to help you orient and focus our meeting together. From there you'll receive a note from us to schedule our call (that works for everyone).

Make sure you are in a quiet place with high-quality headphones and mic. Please make sure you are free of distractions. That’s it. Hustl Works will do the rest.

Once the call is done, your work begins. We will send you a quick summary of the call, along with our recommendations and your homework for the next week (your next action item).

We're only a (Zoom) call away!

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Instagram Audit - hustlworks

Instagram Audit

Regular price $99.99
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Why choose Hustl Works to do your Instagram business audit?

Are you looking for tactical, actionable advice about your Instagram business account? Do you want to know how to make your account reflect your brand and how to build a scalable feed, Hustl Works is a great fit.

We all know that Instagram is just about the biggest (FREE) marketing tool since it's the biggest social media platform out there right now.

We've taken YEARS to perfect our Instagram profile setup and bio to convert people from just scrolling to actually BUYING our stuff. You want to do the same right?

With this Instagram audit, we'll take a look at your current Instagram account you're using for your business for these main things:

  • Username (ie. @hustlworks)
  • Name (this is like your tagline for the business)
  • Profile Photo (photo, logo, who knows!)
  • Website (1 of the most important features)
  • Bio*** (you have to be very strategic with this one, this is the money maker)

Plus some extra things we'll look at when checking out your Instagram.

And NO, we DO NOT need access to your Instagram account to do an audit on it. We'll look at it just like any other potential customer would and give you the tools to supercharge your Instagram account so you can utilize it's marketing to make some money for your business. 

Still not sold?

Check out our FREE Insta Hacks course, you're welcome.



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eCommerce Website Audit - hustlworks

eCommerce Website Audit

Regular price $149.99 Sale price $99.99
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Why have Hustl Works do an eCommerce website audit?

If you’re looking to jump ahead past the trials and tribulations of running an online eCommerce store and need some assistance, then a website audit from Hustl Works is what you might need.

Your business website is THE MOST IMPORTANT thing for your business to ensure you make money from your business. It makes you look professional and trustworthy (just like we teach in our creating your brand course).

We've taken YEARS to perfect our website(s) to convert people from just window shopping to actually BUYING our stuff. You want to do the same right?

With this website audit, we'll take a look at your current site you're using for your business for these main things:

  • Homepage (your main landing page and everything on it)
  • About (who you are, remember "people buy from people")
  • Shop (your bread and butter, your products and the template you sell with)
  • Blog (1 of the most important features)
  • Contact (don't miss out on opportunities to connect with your customers)

Plus some extra things we'll look at (like how everything looks on desktop vs mobile for example — like if your site isn't already mobile-friendly), to ensure we're setting you up for success. We

And NO, we DO NOT need access to your website to do an audit on it. We'll look at it just like any other potential customer would, and give you the tools to supercharge your website so you can utilize it to make some money for your business.

 

Still not sold?

Check out our FREE Insta Hacks course, you're welcome.



Take the course
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DIY+ Shopify Store Setup - hustlworks

DIY+ Shopify Store Setup

Regular price $319.00
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If you're wondering how to setup a Shopify store in Canada, or how to setup an eCommerce business during COVID, this DIY+ Plan is for you! We can help you setup a new website on Shopify or migrate your existing website (from SquareSpace) over to Shopify. 

This is called "DIY" because we start you off with an "MVP" (Minimum Viable Product) so you can build your capital and make money without waiting until you are "perfect". Then you literally "Do It Yourself (DIY)".

What do you get?

You're probably wondering why the hell this is so expensive?! Well, this is what you get...
  • Unlimited time trial (not Shopify's typical 14 days so you have all the time you need to design the store how you want to)
  • Strategy Coaching Calls (value $100 CAD) to give you that edge so you can work smarter, not harder
  • Shopify Backend Walkthrough (we take your anxiety away from that "I don't know where to start" feeling)
  • Shopify Handoff Guide (this will be like a cheatsheet to you so you know how to manage your Shopify site WITH CONFIDENCE all on your own 👌🏽)

Your site comes with a free theme (Debut) but we'll make sure to personally pick a theme that we feel will be best for you & your business. A theme that'll actually work for both Desktop AND Mobile *most people shop on their phones so you want to make sure your site looks good). 

Check out Shopify's FREE THEMES here (click for link).

And if you want to have even more customization with your site and get extra features...

Premium Package ($599)

You get EVERYTHING in the BASIC package, but with...

A premium theme (add-on: $280 CAD) that we hand-select and upload for you! You won't have an "out of the box" Shopify store" *so if you like how our site is *the one you're on right now* then this is for you). We've done a TON of research and hours spent trying to find the right theme for eCommerce that actually looks good and functions for what a small business needs. 

You get to select from these 3 themes:

Take a look for yourself to see how you can imagine your site looking 🤩

Migrate to Shopify from Squarespace

Plus if you already have an existing site you're selling on (that's not already Shopify), then for our Migration plan you also get:

  • Website audit (Bonus $150 CAD value)
  • Store import (exports order history and products from your existing Squarespace Commerce site)
  • Squarespace to Shopify "Cheat Sheet" (this makes it easier so you feel more at home with Shopify)

Why wait when you can make money?

Let's get sh*t done.

Ps. We've been where you are, right now. We've been in those frustrating times, trust us. And if you don't believe us, check out this story on a WTF moment with Shopify (yes, that's seriously what the series is called, WTF = Work Through Failure).


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Testimonials

After I took the Instagram for Business course and I setup the link in my bio, it was a GAME CHANGER. The traffic from our Instagram to our website has increased so much (2720 clicks in just a few weeks)!"  — Clarendon Trading Company

Johnnel F. — CEO & Co-Founder

“These guys know their sh*t when it comes to e-commerce and running an online business. I’ve been in the game for a while now and I was still able to learn new tricks for my business!” — AuxGod Game

Mike R. — CEO & Founder

Courses to help you build an hustler mindset

These essential courses will help you overcome your fear of failure and learn the mindset and approach to creating a successful Canadian eCommerce business that serves others.
hustl.guide (mini): Business setup - hustlworks

hustl.guide (mini): Business setup

Regular price $4.99 Sale price $0.00
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Why wait when you can make money

This is a "short and sweet" course to quickly get you started in your entrepreneur journey. The first step to being LEGIT, is registering your business.

Take the this course to build your eCommerce business to make money anywhere and anytime zone in Canada. 

Note: This course is for Canadian business registrations in Alberta, British Columbia and Ontario only.

You've got this, don't wait for someone else to build your idea. Hire yourself and start being your own boss!

What you’ll get at the end of the course (outcome)

Once you've taken the hustl.guide: Business registration course, you’ll be able to function like a full-fledge business. You can choose to create either:

  1. A regular sole proprietorship business (this means you and the business are one and you'll file your business taxes with your personal taxes) —
  2. An advanced federal corporation business (this means your business becomes its own entity - essentially its own person - where these taxes are filed independently of your own taxes)

If you're not sure what type of business you should register yours as, check out this blog post on registering a Canadian business (click here).

After using this course to register your business, you'll be able to:

  • Register your business name
  • Purchase your domain
  • Setup your website
  • Setup your professional business eMail 

 DISCLAIMER

There is a disclaimer though. This course is only for those that are READY and committed to starting their own business. That means being ready to HUSTLE and put that hard work in. Because you can’t get paid without putting in the work. Your time and dedication is crucial to making sure that this works. We don’t want you to fail and we know that you don’t want to either. Don’t treat this like a hobby, treat this like a legit business right from the beginning! You have to envision where you want to be, and work like you’re already at that stage. You want people to look at your business and think it’s a huge business with tons of employees, etc. You want people to think you are a professional and they will because you will LOOK professional! All on a DIY budget and journey that we’ll take you through.

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hustl.guide (mini): Instagram Hacks

Regular price $0.00
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Get inspired. Work smarter. Get paid.

Everything needed to set up a e-commerce business to sell online.

What they’ll get at the end of the course (outcome)

Once you have read the mini hustl.guide: e-commerce for Instagram business hacks, you’ll have a good grasp on how to successfully set up FREE tools to enhance your business.

These are the business hacks you’ll learn:

  • Optimizing Instagram Traffic

  • Plan, Schedule & Auto Post

  • Beautiful, Free Photos

  • Design Consistent Stunning Graphics

It’s easier than ever before to get into entrepreneurship.You may have heard the idea that if you have a passion and a laptop, you can start a business. While this is true, you also require the willingness to learn new skills and the discipline to do the work to create your dream business. This mini course is designed to help simplify the process hustl works has with an easy step-by-step guide to optimize your business (via Instagram).

Costs

There are absolutely no costs involved in grabbing this (mini) hustl.guide: e-commerce for Instagram Business Hacks. Simply click on any of the links on this page and signup to download.

Mandatory

The only thing that you require prior to taking this (mini) guide is a Domain $20 (first purchase is for the first 2 years, renew after that period).

Course Roadmap (Worksheet/Checklist)

Optimizing Instagram Traffic

  • Capitalize your Instagram Bio

  • Give access to all of your main links

  • Create a clear Call To Action (CTA)

  • Design your landing page

Plan, Schedule & Auto Post

  • Plan out your Instagram content

  • Schedule and time your posts

  • Track your customer engagement

  • Use hashtags to gain more traffic

  • Target and attract niche markets

Design Consistent Stunning Graphics with Beautiful, Free Photos

  • Have a photoshoot look to your feed

  • Get a unified authentic look and feel for your brand

  • Create designer looking graphics

  • Take advantage of Instagram Story Highlights

Get the (mini) hustl.guide: e-commerce for Instagram Business Hacks course now.

 

DISCLAIMER

There is a disclaimer though. This course is only for those that are READY and committed to starting their own business. That means being ready to HUSTLE and put that hard work in. Because you can’t get paid without putting in the work. Your time and dedication is crucial to making sure that this works. We don’t want you to fail and we know that you don’t want to either. Don’t treat this like a hobby, treat this like a legit business right from the beginning! You have to envision where you want to be, and work like you’re already at that stage. You want people to look at your business and think it’s a huge business with tons of employees, etc. You want people to think you are a professional and they will because you will LOOK professional! All on a DIY budget and journey that we’ll take you through.

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hustl.guide (mini): Business eMail

Regular price $0.00
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No monthly fee, professional business eMail

Everything needed to communicate with (and grow) your audience. Take Business eMail Setup course anywhere and anytime! To build your professional online business to make money anywhere and anytime zone in the world. Custom domain email address for your business, how can it help you? Besides helping you showcase your own identity in your communications, custom domain email addresses have many other benefits.

What you’ll get at the end of the course (outcome)

Once you have read the hustl.guide (mini): business eMail hack, you’ll have a good grasp on how to successfully set up a FREE business email to enhance your business and look professional. Let’s get you a savings of approximately $180.00 per year.

With this email you’ll be able to:

  • Build an email list and gain leads

  • Setup email marketing campaigns

  • Engage with customers and gain credibility

  • Track Google Analytics and Ads

  • Signup for tools to accelerate your business


Easy 5-step process to get you going:

  • Step 1: Add and verify your domain, or buy a new domain with Zoho.
  • Step 2: Add users and create custom domain email accounts(or) Import users from a CSV file or from your Active Directory.
  • Step 3: Create domain-based email accounts for groups, using distribution lists to allow multiple members to receive emails from common accounts like hello@yourdomain.com or hustle@yourdomain.com.
  • Step 4: Configure your domain's MX records to point to Zoho Mail servers, so you can start receiving emails to your domain accounts in Zoho.
  • Step 5: Simultaneously start email migration for your users.

Alright, so we already know that having an email address is important, right? You can’t really do much without an email address nowadays. You can’t even get a free ANYTHING without providing an email address. So, as an entrepreneur yourself, you can appreciate the need to have an email address. And no, I’m not talking about a GMAIL account. No sweetie, as a business that’s not going to cut it. It does not look professional and we know you don’t want to NOT look professional right? Cool. So let’s go ahead and get you a nice email address using your very own domain. Oh, and the best part? IT IS FREE! Yea, we know you like the sound of that. What’s a hustle without some free hacks?

Costs

Luckily, there are NO monthly, annual or even startup cost at all, other than purchasing this (mini) guide of course (and if you can afford a fancy coffee, you can afford this). Once you use our tools to create your very own professional email, there is no maintenance cost! Reap the savings and benefits…

The only thing that you require prior to taking this (mini) guide is your own website name (a domain) which could be anywhere between $10-30.

Course Roadmap

Setting up your Business eMail

  • Signup for the email service

  • Connect your domain

  • Create a main email address

  • Download the email app on your phone 

 

Start the hustl.guide (mini): business eMail course now.

 

DISCLAIMER

There is a disclaimer though. This course is only for those that are READY and committed to starting their own business. That means being ready to HUSTLE and put that hard work in. Because you can’t get paid without putting in the work. Your time and dedication is crucial to making sure that this works. We don’t want you to fail and we know that you don’t want to either. Don’t treat this like a hobby, treat this like a legit business right from the beginning! You have to envision where you want to be, and work like you’re already at that stage. You want people to look at your business and think it’s a huge business with tons of employees, etc. You want people to think you are a professional and they will because you will LOOK professional! All on a DIY budget and journey that we’ll take you through.

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hustl.guide: Creating Your Brand

Regular price $24.99
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A step-by-step course to build your eCommerce business and create a brand with our simple time-saving and easy guide.

You're looking at this course because maybe you're not the best at marketing, or you're not a graphic designer, or you're just interested in seeing what it actually means to create a brand.

Take the "Create Your Brand" course anywhere and anytime! To build your eCommerce business, to make money anywhere and anytime zone in the world.

In this course we teach you all about:

  • Why your brand name is so important (and how to choose a good one)
  • Why choosing the right fonts actually matter (ie. making sure you don't have to totally revamp all your branding because of copyright infringement)
  • How to put colours together that look good and compliment your business (don't miss out on cash because you chose the wrong colours - there's science to it, but we got you)
  • How to create your own logo WITHOUT expensive software like Adobe (you're probably wondering how, and there's much more to it than just using Canva)

And here's a great "cheatsheet" bonus... 

HOW TO MAKE A (MINI) BRAND KIT

If you're asking "what is a brand kit?", a brand kit is what contains all your branding choices like fonts, colours etc so you can create CONSISTENCY. And if you can achieve this, you can then create a brand people can TRUST because you'll look like a legit company.

When you're creating a brand, you're trying to tell a story. Each story is unique to each person and that is what's going to set you a part. Remember, people* buy things from PEOPLE — keep that in mind and make sure to stay true to yourself by being authentic (we know we know, sounds corny but it's the truth).

Creating a brand is one of the first steps to building a business, and quite possibly the most important. So if you're ready, just hit that "BUY NOW" button and get started.

 

DISCLAIMER

There is a disclaimer though. This course is only for those that are READY and committed to starting their own business. That means being ready to HUSTLE and put that hard work in. Because you can’t get paid without putting in the work. Your time and dedication is crucial to making sure that this works. We don’t want you to fail and we know that you don’t want to either. Don’t treat this like a hobby, treat this like a legit business right from the beginning! You have to envision where you want to be, and work like you’re already at that stage. You want people to look at your business and think it’s a huge business with tons of employees, etc. You want people to think you are a professional and they will because you will LOOK professional! All on a DIY budget and journey that we’ll take you through.

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hustl.guide: Physical eCommerce Product

Regular price $129.99 Sale price $99.99
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New here? Make yourself at home 🏠Grab a drink, put your feet up, and learn how to build a brilliant physical eCommerce product business.

A step-by-step course for aspiring entrepreneurs to build your eCommerce business and create a brand with our simple time-saving and easy guide.

You're looking at this course because... you want to start a business (and that business is online). One thing that COVID-19 taught everyone is to ensure you have a digital presence to be able to survive in business — unless you're a super big conglomerate *yes we used a big word LOL— and even then, almost all of those businesses had to revamp their business model to include eCommerce!

So why not you?

Take our "Build an Online eCommerce Business" course anywhere and anytime! To build your eCommerce business, to make money anywhere and anytime zone in the world.

*If you're an existing entrepreneur but just need a little bit of help in some areas (like branding, getting a professional business eMail, etc) then this course may not be for you but we do have others for you to check out 🙂


SEE OTHER COURSES

Will your eCommerce business idea work?

All business ideas need to be validated and we have gone through the entrepreneurial journey ourselves MANY TIMES. We're going to help you cut through the confusion—to not only learn how to properly plan and launch your e-commerce business but how to turn your passion into a paid hustl. Everything needed to set up a startup e-commerce business to sell online for Canadians.

At the end of this course, you’ll have an e-commerce business built on a low budget in under
4 weeks. Yea you read that right, in 4 WEEKS this course will guide you to have a/an:

  • Registered business (bonus: save $50.00 CAD)
  • Brand identity (bonus: mini brand kit)
  • Business plan (bonus: worksheet)
  • Professional business email (bonus: mini set-up course)
  • Business Instagram account
  • eCommerce website (bonus: website checklist)
  • Marketing strategy (bonus: worksheet)
  • Social media strategy (bonus: worksheet)
  • Products to sell and how to ship them
  • eCommerce operating guideline
  • Entrepreneur best practices

BONUS: Bonuses keep you on track, including 6 FREE printable worksheets to get sh*t done! 

DISCLAIMER

There is a disclaimer though. This course is only for those that are READY and committed to starting their own business. That means being ready to HUSTLE and put that hard work in. Because you can’t get paid without putting in the work. Your time and dedication is crucial to making sure that this works. We don’t want you to fail and we know that you don’t want to either. Don’t treat this like a hobby, treat this like a legit business right from the beginning! You have to envision where you want to be, and work like you’re already at that stage. You want people to look at your business and think it’s a huge business with tons of employees, etc. You want people to think you are a professional and they will because you will LOOK professional! All on a DIY budget and journey that we’ll take you through.

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