How to Audit Your Own Instagram

How to Audit Your Own Instagram

Social networks are an essential part of our online identity, but what about your social life? If you come across a hot new band or restaurant but don't get into a groove and get involved in their marketing strategy, you're missing out. This article will help you learn how to use social networks as a regular blogger or social media manager.

What's the best way to do an audit on Instagram? The answer really comes down to what type of content you want to be posting and the kind of followers you want to have. There are two main approaches when planning an Instagram audit: using different tools, integrated with Instagram Audit (it also runs through its own analysis), or manually developing a plan.

Some common questions:

  • What is an Instagram audit?
  • What do Instagram audits look for?
  • How much is an Instagram audit?

How to Do an Instagram Audit

To do an Instagram audit, you must first consider your business goals and KPIs (key performance indicators), as they're the foundation you build your strategy on. Your goal should be to reach creep goals, resulting in more followers (more likes, more conversations per photo posted), with as little extra effort required. Once you have arrived at your desired level of followers, create a post that offers some benefits to your followers or presents a challenge. After all, an audit serves as both a platform to test new ideas and provide valuable feedback, so it's worth trying out new tactics and strategies.

For most of us, social media is a critical part of our digital marketing strategy. It includes everything from networking with potential customers, curating influential networks like Pinterest and Facebook, promoting your business on Instagram and beyond, and more. And if you're in the digital marketing game (or intend to be), we all want to be doing things right. That's why we've put together a list of tips that will help you "do whatever it takes" so you can hit those goals and rank in the top search results on Google or Facebook. 7 Steps on how to Do an Instagram Audit:

  1. Stepping up Instagram Goals and KPIs
  2. Marketing Tools
  3. Review your Engagement/Following
  4. Instagram Content
  5. Review your Brand (Voice & Aesthetic)
  6. Review your Instagram Bio
  7. Optimizing your Hashtags

1. Stepping Instagram Goals and Identify KPIs

Every business owner has their own vision for what Instagram should become and the rules they would like to see enforced. Before you dive into your audit, you need to ask yourself: what are my business goals, and do they align with my Instagram goals? These two questions allow you to set realistic expectations with which you can work together. Making this alignment in place will allow you to accomplish many things in due time. While these two questions might not seem related, in reality, they are. It's important to remember that Instagram marketing is not just about posting photos and stories to your account. The audit will ensure that your posts are strategically placed on the platform and tailored towards specific audiences. 

You have to ask yourself, what are my business goals, and do they align with your Instagram goals?

There are many gray areas when it comes down to running Instagram for your business. It's easy to worry about "reaching so and so." Maybe you're trying to optimize searching so much that it feels like a challenge rather than an opportunity. If you're noticing that you're hitting "sweet spots" for people finding you on Instagram, but don't necessarily see the type of growth you were expecting, then perhaps it's time to reevaluate your direction. I have two words for you: broader and deeper Instagram.

Once you've set your goals, make sure you can measure them accurately. To do this, you can select several KPIs to track for each goal. For example, if your goal is to increase engagement, your KPIs would be the number of comments, likes, and DMs you receive. These metrics should be hard and fast numbers that can be easily tracked. If you have a lot of free time, you may want a metric that tracks how often you answer emails or check Facebook. If that metric goes up the day-over-day without fail, then your goal was achieved!

2. Review Your Marketing Tools

The process of planning and execution for your Instagram strategy is relatively simple when you adhere to great Instagram management software like Canva. In fact, anyone who has used this software can attest that the service is highly user-friendly.

And that's not all — some ways can make your whole feed clickable, so you can drive traffic to your website or blog. You can create your own landing page with buttons that give you access to your data on your store.

3. Review your engagement levels to grow your following

How transparent do you need to be? At what level of engagement should your business be…or is there an acceptable amount of PR for your business? An essential part of running an Instagram account is to not only listen but be part of the conversation; you can learn a lot from fellow influencers, brands, and niches that engage with their followers. Be strategic and follow social trends to grow your following and engagement exponentially.

Instagram is the perfect tool for engagement. It is simple, accessible, and has allowed brands like mine to build their community in a matter of hours. But it isn't just about engagement. It is also about building trust and credibility—two things that take time to make —" which ultimately help brands speak with real people who they can trust on an ongoing basis.

All of this advice is great, but it's a waste of time if you don't actually create something that converts. When you make something that does reverse, it will look to others like you've effectively shot yourself in the foot. This is why you need to respond to tagged posts related to your brand or product in a way that tells others to buy something from you. These are different from comments in the thread, which are there purely to acknowledge others' thoughts and experiences and were likely already in the line by your co-workers when you posted.

4. Review your existing content and planned content

Now, don't get us wrong. These aren't the only ways you can use IGTV. IGTV is a fantastic way of reaching a wider audience, and there is nothing wrong with Reels either. IGTV is easy to use and is excellent if you want to create a series on Instagram of some sort. Guides are great ways of getting initial engagement, while Shots are handy for beginners who don't have many followers. However, if you want to take things further and grow your Instagram account in the long term, you will need to look beyond these easy‐to‐use options.

If you want to grow a successful business, the most important asset you can build is your brand. The goal is to create an emotional connection with your audience by focusing on your company first and your mission statements.

A well-designed blog clearly knows your value proposition. If you're selling a service, you need to attach some kind of commandment to your benefit. Your blog's authority is derived from providing value, not just listing links to various resources. This means you need to understand what kind of value you're selling and how you can make customers' lives easier. Blogging does not mean you have to write about everything. Of course, you can do that! Many people have blogs built around their niche market expertise. That's good ways for them, too, because it gives them a voice that resonates with their audience and helps promote their work.

In the early days of Instagram Stories, we'd often create multiple accounts with the sole purpose of lighting up the world with a photo. At some point, we happened to discover that having an Instagram like was more important than posting. So we created Followers to get excited about capturing our "story" on "Instagram live."

If you are going to build a business on Instagram, you need a great content marketing strategy. You can have all the great features in the world, but if your content isn't getting clicked on, any improvements you've made won't have been worth it. That's why it's essential to have a goal in mind when you're writing content. 

5. Review your brand (Voice & Aesthetics)

Now that you've covered content formats, we can hone in on visual branding, tone of voice, and overall aesthetic. These factors create a solid first impression for your audience and can be a make-or-break factor for whether someone decides to follow your profile or not. Focus on your profile picture, Instagram Stories highlight covers, and top 9 most recent feed posts. Start building relationships with influencers familiar with and trust your brand, create content around their topics, and frequently ask questions (such as when you launched).

Your brand will always be there but as an online marketer... We're often haunted by the idea of "why am I here?" What have we actually accomplished?  For us, entering this brave new world of social media and digital marketing has been a journey of self-doubt and self-reflection. But these thoughts can stop you from being who you are...especially if you tend to be too cautious.

Always ensure that your post and aligned with your brand voice and aesthetics.

6. Review your Instagram bio

If you're like many business owners we speak with, your Instagram bio is one of the first things potential customers will see. In it, you'll want to: include a call-to-action (CTA), showcase how you solve problems for customers and state your goal. If you have multiple companies or products, explain which one is the superior version.

To maximize the impact of your Instagram, be sure to have an attractive bio that is accurate and consistent across your accounts.

  • Is my name user accurate?
  • Is the bio on all my profiles the same?
  • Does my Instagram bio explain EXACTLY what my brand is/does?
  • Is my optimizing the link in my bio?

The Instagram algorithm only allows 1 clickable link in your bio, which means it's the perfect place to direct traffic to your store.

7. Optimize your Hashtags

With over 1 billion monthly users, an ultra-smart algorithm, and tons of creative brands on Instagram, it can feel like a competitive space if you want to grow your account. 

  • Are you selecting relevant hashtags for your brand and audience? 
  • Can you quickly find what you're looking for?
  • How are you leveraging hashtags to increase your brand visibility?

When you're reviewing your hashtags, focus on whether or not the content would be relevant to a niche audience or if it's only appropriate to a general audience.

If you want to attract new followers on Instagram, the best way is to see what Instagram hashtags your audience, competitors, and industry experts are already using. With the Hashtag Suggestions feature, you can automatically find relevant hashtags for your posts based on the hashtags you search. Using relevant hashtags can be a great way to help the Instagram algorithm recognize your niche. Bloggers who use relevant hashtags experience more engagement on their profiles, which results in more followers. If you think that a specific audience might benefit from your content, even if they don't share your exact content, using relevant hashtags is absolutely worth looking into.


Your first step as a leader on Instagram is to get in touch with your followers. This is where you have the opportunity to set up polls or ask your followers for help. You can also use the "polls" feature to get a detailed picture of what they want to see most often from your account's feed. This is your chance to tell them who you are, what you do, and build a relationship that lasts. Check out our Instagram for inspiration @hustlworks.


Are you ready to launch your business on social media? Well, we're here to help you launch your ideas to the world. Get the advice you need to start, learn, build, and grow your business today.  Download our Instagram for Business Guide for free.

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