👋🏾 Sanjay and Natasha here, Are you ready to leap and start your own YouTube THING? Making videos is a passion for many people. And when you see the world of YouTube through the eyes of someone who has created content for it, it's easy to see why they approach their craft with devotion. As someone who has explored different online platforms to create my own niche content empire, I've discovered a few things about creating YouTube video content that can help you too. These are the secrets to building a successful YouTube channel and gaining popularity.
Why should you create YouTube videos?
Simple: it's the best way to promote your products and services. It's free advertising, and your audience loves it (they come back often). Video can be better than text (this is why people love TED Talks), and it has a higher chance of reaching someone new than a blog post or list post would (at least for now). Plus, there's this thing called storytelling that can be done with video—and it can be better than writing (and more fun). So, with all these benefits to video marketing, let's find out how to create a killer video.
Let's face it: your new YouTube video (or blog post) could go either way. It could connect with thousands of people and lead to hundreds of thousands of views. Or it could be something that nobody cares about, and you feel embarrassed about. Whatever your situation may be, YouTube wants to show that people respond to honest and insightful content from celebrities (even if it isn't their actual image). So how do you create a video that will resonate with your target audience, even if it isn't something you would consider posting on your main channel.
How do you become a top YouTube video creator?
A few things you could do. You could download a tool to automate the process. Or you could find ways of getting influential people on your side. Or both. In this post, I'll show you 3 different ways to make videos — quick and easy. And then share what you learn with other YouTube creators so that your chances of succeeding go up drastically!
How do you make a successful YouTube video?
If you're someone who loves sharing things with the world, there's no doubt that creating a video with your own voice can be extremely rewarding. It can also be nerve-wracking, as you realize that your skills are much more valuable than most. But don't worry — after reading this article, you'll have a better idea of how to shape your voice into a viral video that will bring in hundreds or even thousands of views.
Step 1: Create a YouTube Video Strategy
Making videos is one of the easiest ways to get real traffic and to build an audience. But making videos isn't just about putting a face to a brand or creating viral video content. The building blocks of successful videos are actually clear, easy-to-follow steps that anyone can follow. It doesn't matter if your video is 100 words or 2 minutes long — in each case, you need to build relevant information that addresses your visitor's issue or concern.
YouTube is filled with testimonials and posts about what a success the creator has been. Yet, the perception is that most creators are there to build a following or sell products. Many people think that if they vie for attention in video form, they need to offer something valuable in return. When it comes down to running a YouTube channel or blog, though, what really matters is what you bring to the table as a person — not what you have.
Finding your audience for YouTube
The first step to great content creation is knowing your audience. This can be hard because, just like anything else on the internet, YouTube thrives on drama and manufactured interest. The best way to figure out who your audience is is to create videos around their issues and topics. Once you have these topics ready to go, find out who has subscribed to your channel (this is often easy if you have a website or blog and can hook people into leaving comment sections). Then find out what issues and topics matter most to them. Are they frequently asked questions about that topic? Are they disappointed when you don't cover the same issues they were previously interested in?
Look at your ideal audience in two different ways, first, as a specific group of people who might include themselves as a target audience for your content. Second, as an audience who may need specific types of content (like guides, infographics, instructional videos, or side hustle tips) to achieve certain goals. For example, if you're interested in creating guides for female entrepreneurs who are trying to figure out how to start their own side hustle or online business, having videos that appeal to this group might cut down on time it takes for you to create content and reach your goal, but might not be appropriate for groups looking for more general content.
YouTube is all about connecting the world through videos. It's a great way to build your brand and connect with potential fans. But what does the content you produce look like? Your videos should be engaging, charming, and eye-catching. You want people returning to rewatch and share your content. It should be well-structured with clear goals and action items. Think about how you would structure a sales video if you were creating one for a product.
Tailoring your YouTube content
You have to tailor your content to each person as it is tailored to their unique needs and goal. For example, a business owner needs a video that explains what they do. If they just started their business and didn't have a lot of money, they don't need to be explaining how they made their money but rather how they are running their side hustle or business. On the other hand, a millennial needs information about the industry in which they work which is why they are on Pinterest. So in this example, the millennial would need more information on how their business is exactly different from other side hustles or businesses. It would need to be tailored towards that audience based on their needs.
It doesn't have to be perfect
YouTube is filled with videos of people standing in front of a green screen with laptops, microphones, and walkie-talkies ready to go. These are professionals. These people have everything they need to create an amazing video. And yet, they don't do it. Why? Because they aren't perfect at what they do. I know it can be tempting to watch the big-name YouTubers and think you have to create videos just like that and engage a massive audience all at once. But without a doubt, if you want results fast, save yourself time by creating original and impactful content.
Finish something (anything!) that you started today. Focus on the process instead of the outcome. Let go of perfectionism. Focus on what matters most: getting the result you want every time. Whether that means writing an article, recording a podcast, or designing something in Canva (even if it doesn't turn out as well as you hoped), focus on the work and the result you're getting out of it. Perfectionism only serves to distract us from what's important.
The only thing holding you back from creating amazing content is the Perfection is a trap. It's limiting and stops you from moving forward. Instead, tackle the things that are most important to you. Focus on creating an amazing product or experience that people will love. Think about what you want people to say about your work even before you see it! Make sure it's something worth sharing with your audience. Then create a deep connection with it through video and surround yourself with people who help you create content people want to see. It doesn't have to be a ton of work, and if something begins to click for you, it's worth sharing. And remember, you aren't limited to what other people think is cool or necessary — you can always do better. The world
Step 2: Make sure your video is discoverable on YouTube
To rank your videos on YouTube, you need to create discoverable and high-quality content. Your video should have a title that promotes the video itself, an audio track that showcases the content and an image that clearly shows the location of where the video is coming from. If no one searches for your title, you won't get as many hits as ranking for relevant terms such as 'best online side hustle in 2021' or 'best dropshipping products in 2021'.
If you want to rank your videos well on YouTube, it's important to know which keywords to target and how to optimize your videos for search engines. Joining a community of expert producers can help you find the right topics to cover and shares valuable advice on attracting viewers and ranking well.
One of the biggest mistakes people ever make on YouTube is uploading sound-quality videos without knowing how to get them featured. It doesn't matter if you have a great voice, if your video is less than four minutes long, and it requires less than 100 views—if no one sees it, it won't have much of an impact on the rankings. Performing well on YouTube requires more than just good production values—it also requires planning and forethought.
Step 3: Researching YouTube ideas and topics
Now that you know your audience, you may be wondering, "What should I make a YouTube video about?" The good news is that there are tons of ways to find YouTube video ideas that your audience is searching for. You decide you are going to target your channel towards current homeowners looking to spruce up their houses. Your initial video topics might include things like 'How to Use Canva for business'. Your next video might be about 'How To Setup my Online Store'. After searching around for a few hours, you'll start to notice a trend emerge; lots of people are searching for "how to do" things like "how-to."
YouTube checklist for beginners
- YouTube search
- Comments section
- Communities and groups
- Ask your audience
YouTube Equipment checklist
- Screen recorder and video editor
- Camera or webcam
Step 4. Editing your YouTube video
The editing process is all about finding the best tone, movement, and sound for your video. In this post, I'll teach you how to trim mistakes, and use cuts to create powerful movement, and add titles, transitions, annotations, and more using tools like Adobe After Effects and iMovie. When done correctly, editing can add hours to your video while freeing valuable time for other tasks.
There are actually some tricks and shortcuts you can use to dramatically cut time and get results faster than you think possible. When you are done editing, your video should look:
After you've finalized and distributed your video, it's time to focus on sound. The first step in creating great audio is to analyze your source material. Figure out what tools you will need to make your edits. A lot of people prefer having their videos edited by a professional video editor. Still, there are so many things about the video production process that can be aided by using free tools and can add value to whether or not you end up using someone professional.
Let's Get Sh*t Done, Together!
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