How to Format a Blog Post (that people read it)

How to Format a Blog Post (that people read it)

👋🏾Sanjay and Natasha here. Have you ever woken up in the morning and realized you've been staring at the blank screen until just now? Good for you. Formatting a blog post for readability is a balancing act. On the one hand, you want your readers to read your thoughts.

On the other hand, you don't want them to lose interest or get frustrated due to long posts that are hard to understand. We either have too much information or not enough. Content that flows easily from point to point is more impactful than content that requires your reader to keep up with you.

Let's say you write an article which goes:

  • Is the subject interesting?
  • Is the topic relevant to your industry?
  • Is there an argument that can be made?
  • Does the author go into great detail?
  • Are there good images?
  • Does the content have a beginning, middle and end?

If the answer to any of these questions is yes (and if it isn't obvious from the title, then it probably is), you have a lot of work ahead of you. As a blogger, you often find yourself answering questions like these: 

  • How do I make this interesting to people who aren't already interested in what I have to say?
  • Who is my audience? 
  • How do I get more visitors? 
  • How do I make this blog post rank higher in SERPs?

Use short headings and subheadings 

Headlines tell people what the headline is about. Subheadings tell people what the additional content is about. If you have a blog covering many topics, it makes sense to use different headings to organize your posts.

For your blog posts, don't be afraid to use headings and subheadings. Headings allow your readers to get a quick overview of what you have to say. They are also an important part of building an authoritative website. Subheadings are a really powerful tool for SEO because they help draw targeted traffic to your site. Make sure to include them where appropriate in your article to help visitors decide where they should go next based on the content you have to offer.

Your reader will be more likely to read your content if there is a clear separation between different topics. Particularly important when blogging period. A good way to make sections appear higher on the page (and easier to skim) is by using h2 tags with a title containing the header keyword.

Break up your paragraphs 

To help you write better, make sure you practice "Breaking up your paragraphs" on your blog. Some people think that breaking up paragraphs is a sign of weakness and ignore it entirely because they lack the skills to generate good content independently. But the opposite is true; good writers often break up their prose to make it easier to skim and understand. It's especially true when trying to get maximum exposure for your content; you want your readers to read as much of your writing as possible because they're likely to share it with their friends and maybe even learn something from it! The key to making sure your paragraphs don't look amateur is practicing these techniques repeatedly without worrying about getting too attached to your ideas or thoughts on language.

Add Emphasis by using bolds, italics, and underline text 

Bold, italics and underline: three different fonts that convey ideas in significantly different ways.  As readers, we like to scan a page. We don't like to move from one page to another looking for information. That doesn't work with all types of books, so if you want your bolded parts to stand out, you'll need to choose something other than the normal type to save readers time looking at the text.

Use images in your blog post

One of the most common mistakes new bloggers make is not including images. Yet, images are integral to creating an engaging — and usually eye-catching — a blog post. Images generally take up about a third of a blog post and are often used to create high-quality images for captions or to include text. In addition, images can be quite persuasive when combined with a powerful (yet easy to read) text description. So, how do you choose the right image?

Use Captions on for images

A picture is worth a thousand words, and when it comes to sharing images on social media sites like Facebook, Pinterest, TikTok and Instagram, 1000 is a lot of potential exposure. But how many people read the captions? The answer might surprise you. Research has shown that people largely follow the first few sentences in a posted image caption, even if others along the way add useful information. So a good way to help improve your chances of being found is always to Caption Your Images!

Conclusion

In today's business environment, getting your message out about what you offer is essential. Blogging for business is no different. You need to format your posts to get them seen by more people and read more times. Yet, when it comes time to actually writing the posts (and promoting them around) — don't forget about how great they look. The process of choosing the best blog platform for your business is challenging. Regardless of your specific goals and requirements, it would be best if you considered everything from traffic sources to technical support and more.

Let's get sh*t done, together

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