How Colour Psychology Affects How People Perceive Your Brand

Hustlworks — How Colour Psychology Affects How People Perceive Your Brand — Hustl works - Ontario, Toronto

Hi there 👋🏾, Sanjay and Natasha here.

Every colour has a meaning, and if you understand what those meanings are, you can use your knowledge to make sure that your brand has an IMPACT.

What is Colour Psychology?

Colour psychology aims to determine how colour affects our decisions in a broad sense, as well as the details of individual products and actions. While colour meanings are very subjective, they are meaningful enough to influence our preferences.

Whether you like a colour regularly relies upon formative years memories and your affiliation among colours and feelings. If your mom made you put on green sooner or later and your classmates made fun of you, green isn't always possible to be your favoured shade as an adult.

Sometimes a hue will have many connotations for you. For example, you can pick to wear an orange shirt at some point because:

  • It lifts your mood
  • You are ready to act
  • You are feeling creative
  • You want to make a statement 

Why Is Colour Psychology Important in Marketing?

When you use colours strategically for marketing efforts, you can make your brand stand out while evoking empathy. The colour you choose for your website can impact how people perceive it and therefore influence their perception of the brand behind it. 

Wrong colour selection can give your audience the impression that your brand is unprofessional or unstable.

The meaning of colours

How do colours affect moods? While perceptions of colour are quite subjective, a few outcomes have universal meaning. For example, colours within the red region of the spectrum may be yellow-based, inclusive of scarlet red and red-orange, which are referred to as warm colours. These warm colours evoke feelings, starting from emotions of comfort and warmth to hostility and anger. On the other hand, reds can also have an undertone of blue and are referred to as cool colours, including burgundy, ruby, raspberry, and deep cherry. These colours are frequently defined as calm; however also can name thoughts, seriousness and dignity.

List of Colour Meanings

Misconceptions Around the Psychology of Colour

Even though colour psychology has been studied for many years, there is still much dispute about the exact impact that colour has on humans. 

We had to ask, why are there so many misconceptions about the psychology of colour and its meaning?

One answer is how varying psychological factors affect people's perception of colour. There's a chance that different people see colours. 

Black Colour Psychology

Black is the preferred colour in retail. In colour psychology, black represents mystery, power, elegance, and sophistication. Black is also a popular colour for text as it's an easy colour to read. Brands choose to use black and white photos for lifestyle banner images or icons to create a certain tone or consistency on their website.

Most brands prefer to use black and white photos for lifestyle banner images or icons to create a certain tone or consistency on their website. Like us, 😉 Black is the colour that companies like Chanel and Nike use strongly in their marketing campaigns.

Green Colour Psychology 

In colour psychology, green is associated with nature and money. Growth, fertility, health, and generosity are positive associated with green. 

Companies such as John Deere and Roots use green to convey a positive message about nature, which reinforces the fact that green is supposed.

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Orange Colour Psychology

The colour orange is associated with creativity, adventure, enthusiasm, success, and balance. Orange is often used to grab attention. Creative marketers have long been aware that orange attracts attention and motivates action. Use the colour orange sparingly or as a primary colour on your online store; try using it for call-to-actions or sales icons. 

The colour orange represents creativity, which Nickelodeon uses with their shows and logo. The Home Depot also uses orange for their entire brand.

Red Colour Psychology

Studies show that the colour red captures attention and is associated with excitement, passion, danger, energy, and action. Red can also trigger risk; use the colour sparingly for your website call-to-actions or sales icons.

Red is the colour of YouTube and Coca-Cola. Both brands use red in their branding, likely to encourage appetite and associate word like "Happiness" which red express excitement of watching something or drinking a coke.


Ensure you use colour theory :), when creating your brand identity. 

Create your brand 

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