Best time to post on TikTok

Hustlworks — Best time to post on TikTok — Hustl Work - Toronto, Ontario

👋🏾 Sanjay here. Looking to build your TikTok following, you’re likely wondering, “What is the best time to post on TikTok?” But that is a hard question to answer – especially as TikTok moves quickly. The platform now has a whopping 800 million users worldwide – and growing. In addition, teenagers the usage the platform have emerged as international stars overnight.  Still, a touch of strategy could be better than no strategy. Especially while you may assist improve engagement and building your fans through sharing content while your audience is online.

What Is TikTok?

TikTok is a mobile app that allows users to create short videos, which are then posted to a social media platform. The videos are created using special effects from filters, music and text options. Users can choose different themes for their videos or add their own music. They also can add text along with the video or add stickers that can be overlaid on images or other video content. Once a video has been created, users can post it to their social media network via TikTok's network, which becomes publicly available for viewing by others.

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Where is Your Audience Located for TikTok?

Marketing is about getting noticed. So the more people you can reach, the better your chances of success. That's why choosing a country is an important step when setting up your campaign.

TikTok allows you to target by country and city, which means you can choose the geographic area that will give you the most exposure. As with most social media platforms, if you aren't based in the U.S., your best bet for reaching a large audience is to focus on other English-speaking countries — Canada and the U.K. are especially popular locations.

What Time is Your Audience Awake?

Audiences tend to wake up later in countries like Australia and India than in Europe and America, so it's a good idea to adjust your posting times accordingly. 

To grow your TikTok following, you need to share quality content that people want to watch. Here are 10 ways you can grow your following on TikTok:

  1. Promote yourself by using hashtags. Hashtags on TikTok are similar to those on Instagram. Know the right hashtags that people can easily search so they can find you more easily.
  2. Create relatable, entertaining, and relevant content for your audience. If they like what they see, they will surely follow you.
  3. When making a video, make sure that you have a bit of a storyline or a good hook to grab people's attention in the first place. This way, they won't just stop watching midway through the video and move on to another one.
  4. You can also try buying some TikTok followers from a credible seller to appear popular and gain traction fast on this platform. Do not abuse it, as it might get you suspended from the platform or lose credibility with your audience. It's always better if you can establish yourself organically with
  5. Find Your niche. Find out what kind of video content is already popular on TikTok. This will help you figure out a niche for yourself.
  6. Increase Your Content Production. The more frequently you post, the more likely people will watch your videos. But don't post too much — some accounts get in trouble on TikTok when they post too often or don't engage with their audience.
  7. Collaborate With Other TikTokers. To build a large following on TikTok, you need to collaborate with other users and create challenges. This will also help you learn how to use TikTok better.
  8. Get in on Challenges. When challenges come up, use them as an opportunity to get noticed by other TikTokers and maybe even win some prizes!
  9. Use Hashtags. Adding hashtags to your videos can increase the number of views and likes you get.
  10. Share Older Content. After you've posted something once, save the video and repost it later if the challenge calls for it or if there have been a lot of new posts since you first put it up.

The right time to post a TikTok video isn't the same for everyone 

The global best times to publish on TikTok are a great place to start. But in reality, each writer, influencer, or logo can have barely one-of-a-kind best times to submit on TikTok. There’s no one-size-fits-all solution. Why? Every writer and following is one-of-a-kind! Your goal audience’s location, interests, age, and gender will all play a part. So, in case you need to get a leg-up at the competition and you’re extreme about discovering the best time to post on TikTok, there are some methods you could do it – and this newsletter goes to show you precisely how.

What is the Best Time to Post on TikTok?

  • The best time to post on TikTok on Monday — 6 am / 10 am / 10 pm
  • The best time to post on TikTok Tuesday — 2 am / 4 am / 9 am
  • The best time to post on TikTok is Wednesday — 7 am / 8 am / 11 am
  • The best time to post on TikTok Thursday — 9 am / *12 pm / 7 pm
  • The best time to post on TikTok is Friday — 5 am / 1 pm / 3 pm
  • The best time to post on TikTok Saturday — 11 am / 7 pm / 8 pm
  • The best time to post a TikTok on Sunday — 7 am / 8 am / 4 pm

Frequently asked questions:

Does it matter what time you post on TikTok?

The answer to this question is yes and no. You see, it does matter when you post, but not for the reasons you might think. The best time to post on TikTok is as soon as you make a video or shortly after that. That's because new users are joining every single second. While some of those people might end up liking your video, if you don't get in there quick enough, they will move on to the next one in their feed. That's why it's important to get your videos in front of new faces as quickly as possible so you can start building a fan base.

How many times should I post on TikTok?

To be honest with you, that depends. Posting more is always better if you want to win competitions and rack up the likes. However, if you're just looking to grow an organic following, less is more. If you are posting multiple times per day, try to mix up the number of videos you post so that your audience doesn't get sick of your content after only seeing one or two types of videos from your account.

How do I get more views on TikTok?

It really depends on what you're posting. If you want to gain followers and grow your account, post things people will be interested in. This can be a short video or a 15-second video if that's what you feel comfortable doing. Remember to make sure your videos have good lighting and good quality. Also, be sure to use hashtags when possible to help with getting found by other Tiktok users.

Do hashtags work on TikTok?

Yes, they sure do! You can use up to 30 hashtags per post but don't use too many. It's better to use a few relevant hashtags than a long list of hashtags that won't get as much attention as they deserve.

How does TikTok make money?

TikTok is actually owned by Chinese company Bytedance and is used by over 500 million users each month - that's quite a large audience! TikTok makes money by selling ad space and showing ads between videos.


Keep in mind that those instances are in Eastern Standard Time (EST). So, you’ll want to apply a conversion tool to figure out the time to add a video on TikTok, in which your target market is based.

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