How Important Are Footers, Really? 🧐

👋🏾 Sanjay and Natasha, here with some need to know about how to maximize your website footers. Here is what we're going to say, an e-commerce website is basically digital real estate so make such you treat it like Monopoly and build on every square inch.

Footers are the oft-forgotten content zone, but they’re no afterthought. When designed and planned well, footers can be an effective place to reinforce branding and the user experience (UX) across multiple pages. In this article, we’ll explore many different examples of footer branding from other sites and discuss several tips for implementing effective footer branding on your e-commerce website.

An e-commerce site footer is more important than ever, and its location at the bottom of every page makes it an ideal place to put information about your company, about your website. As a result of recent trends in the design of mobile views, this also includes information about your mobile app.

The footer is the portion of a website that appears at the veery bottom of a webpage. It is a vital element of any website because it contains important information about the e-commerce website or its hosting service (in this case, Shopify). The footer can contain links to other websites, like the site's homepage, as well as copyright information and legal disclaimers, among other things. Nearly all recent browsers allow users to easily view where they are on a site by reading and scrolling through the footer area.

Footer Elements

A footer allows your e-commerce website to provide valuable information to users, even if this is the last page they visit. Use the bottom of every page to showcase your brand, offer deals and promotions, provide a path to your social media outlets, or send visitors directly to your site's contact page. Here are some examples of the most common footer components, and how you can use them:

  • Utility links (policies and company info)
  • Product or store reviews and features
  • Customer support FAQ and contact
  • Customer engagement (email newsletters and social media)

Utility Links

Most sites, at a minimum, tend to include utility navigation in the footer, pointing to:

  • Contact information: the company’s address, phone number, and link to live chat
  • Customer Service information
  • Privacy policy & terms of use
  • Frequently Asked Questions (FAQ)

The footer is one of the most important navigation tabs on any given site. Links to utility items can be in the top-most areas of the page, but making them available in the footer will ensure users have access to them, no matter what page they are on.

Takeaway: Keep in mind that people will be utilizing footer links differently than any other area of your site − therefore, use good judgment when determining where to place your links.

Anyways, later days and let’s keep getting sh*t done, together!